Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding
نویسندگان
چکیده
منابع مشابه
constructing a cultural dimensions scale and investigating efl teacher burnout,iranian identity components, and the norms of khorasan razavi culture
این تحقیق در ساختار چهار مرحله ای خود هشت هدف را دنبال کرد: در مرحله اول، تنها هدف طراحی و معتبر سازی پرسشنامه ای بومی بر اساس مدل فرهنگی شش بعدی هافستد (2010) بود. این کار با استفاده از داده های جمع شده از 370 نفر و توسط روش آماری sem انجام شد. مرحله دوم که با استفاده از داده های جمع شده از 170 معلم زبان انگلیسی انجام شد دارای دو هدف بود: هدف اول، بررسی فرسایش کاری معلمان زبان از دید ابعاد فره...
the investigation of the relationship between type a and type b personalities and quality of translation
چکیده ندارد.
A Brief History of Brands and the Evolution of Place Branding
The present work synthesizes the main proofs related to the fact that the brands and the process of branding are as old as the human civilization, initially through the appearance and use of the “proto-brands” concept ever since the beginning of the human existence, and then, in different forms and different historical periods, brands show a dynamic of their existence. It is highlighted the asp...
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abstract tasks nowadays are at the center of attention in sla research. task types is one of the critical issues in this regard, their effectiveness and suitability to any particular context, their characteristics and the result they yield are among some of these issues. on the other hand, discourse markers (dms) have been very much investigated and their effectiveness in conveying the meaning...
15 صفحه اولAnalyzing the concept of sense of place and its effect on the identity of place in new cities
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ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2019
ISSN: 1061-0421
DOI: 10.1108/jpbm-01-2018-1735